Events can be broadly categorized into four main areas: corporate events, incentive travel trips, live events, and non-profit events.

Corporate events are organized by companies to promote their brand, launch new products, or facilitate networking among employees and clients, often including conferences, trade shows, and business meetings.

Incentive travel trips are rewards given to employees or partners for achieving specific goals, offering memorable experiences that motivate and boost morale.

Live events encompass a wide range of gatherings like concerts, festivals, and sports events, designed to entertain and engage large audiences.

Non-profit events, on the other hand, focus on raising awareness and funds for charitable causes, often including galas, auctions, and community outreach activities.

Each of these event types serves a distinct purpose, catering to different audiences and objectives.